Would you like to get more leads and sales through your online presence? Or maybe you're looking to better establish your authority on a topic?
If you want to increase your credibility, boost sales and have a steady stream of clients, you need to be seen as an industry leader, and one of the most crucial factors in becoming an industry leader is to have a professional and consistent brand presence. This applies to both yourself and the materials you produce, while it's also vital that your ideal clients derive value from the content that you provide.
If you've been wondering how to boost your profile, and become a recognized presence in your field, then this is the post for you. Detailed below are seven effective methods you can use to increase your authority, build trust with your ideal clients and, eventually, be seen as an industry leader.
1. Publish high-quality content on your blog
There's no better way to showcase your expertize, and position yourself as an authority, than by creating and publishing valuable content on your blog which solves a challenge or problem for your ideal clients.
This will enable you to move beyond just another person trying to sell something - it takes time and work to build authority, credibility and trust with your blog content, but the benefits will be worth the investment.
One of the biggest benefits of becoming a trusted authority and industry leader is being the first choice for your prospects when they look for solutions to their problem(s). This is because they begin to know, like and trust you, as you've demonstrated your expertise, and proved you can help them solve their challenges.
The content you create for your blog can take many forms - it can be written, audio, video or graphic. Whatever type of content you create, the key is to create and publish consistently, be that weekly, bi-weekly or monthly. Being consistent will also help you establish trust with the people reading your blog.
2. Get active on LinkedIn
LinkedIn is the world’s largest professional network with over 610 million users in more than 200 countries and territories worldwide.
This makes it an excellent platform to help you establish your credibility as an industry leader.
The LinkedIn platform offers you the opportunity to connect with your ideal clients online, and gain credibility by sharing content which is of value to them.
You can do that through:
- Posting status updates
- Sharing articles on LinkedIn Publisher
- Contributing with your opinion and expertise to relevant conversations
If you offer a B2B product or service, you need to make LinkedIn a priority, as its the leading social platform for B2B professionals.
3. Provide free resources (lead magnets)
An excellent way to help establish your authority on your topic is to offer a free resource which solves a specific problem or challenge people within your target audience have identified.
Think back over the conversations you’ve had with prospects, along with past and current clients, then create your resource based on a specific problem or challenge they’ve mentioned. Show you understand the concern, and offer a viable solution.
A secondary benefit to offering a free resource is that you can also provide an incentive to sign up for your email list. Instead of just asking people to sign up for your newsletter, offer them something they would be willing to give their email addresses to obtain.
Also, your lead magnets will be more successful if they have enticing names. For example, on my website, I offer a guide called the LinkedIn Lead Generation Machine. I also offer a free masterclass called How to Turn Cold LinkedIn Connections into Clients.
Both of these resources provide value, and people are willing to subscribe to my email list to get them. It’s a win-win situation.
4. Start a community (online or offline)
Starting your own community through a group on LinkedIn or Facebook can help to establish you as a thought leader and industry influencer. If you do business within a local region, you could also start your own Meetup group.
Regardless of the platform, and whether it’s online or offline, the goal of your group should be to create an environment for your ideal clients to network, share information and gain valuable resources.
Running a group has several key benefits - the most obvious being that you’ll have a group filled with your ideal clients, which can make it easier to connect and build relationships with them. But perhaps even more powerful is the capacity to establish your credibility and authority as the group leader, by consistently sharing valuable resources and starting or engaging in relevant conversations.
Facebook groups are also a great way to build a community. Since Facebook is widely used, and most people already belong to one or more Facebook groups, it can also be easier to get your ideal clients to join your Facebook group.
5. Write a book for expert positioning
Blog posts and lead magnets have their place in your marketing strategy, but writing a book is an incredibly effective way to step outside the box and position yourself as a leading authority on your topic.
Authors are perceived as instant subject matter experts, which can attract media attention, impress clients and prospects, and create opportunities for speaking engagements.
6. Host webinars, live-streams and workshops
Webinars and workshops can be a highly effective way to:
- Showcase your expertize,
- Provide value to your ideal clients and...
- Create content that can be used repeatedly to increase your visibility
Live webinars are an excellent way to engage and have conversations with your ideal clients, no matter where they live, in real time. Webinars are also a great place to ask your ideal clients about what's important to them and what challenges they're currently facing. They also provide a good opportunity to get feedback on the content and training materials you've already created.
You should also consider also providing evergreen webinars (pre-recorded webinars), which are ideal for those who want to attend when it fits their schedules.
And don’t forget about offline marketing channels, such as live events and workshops. These can be a powerful way to connect with attendees, helping you to establish trust through face-to-face interaction.
7. Collaborate with other industry leaders
One of the fastest ways to establish your credibility as an industry leader is to collaborate with others. This enables you to leverage the third-party credibility that comes from being recommended by others.
As you begin to build your authority, you'll start to be seen and recognized by others, possibly even influencers in your niche. When this happens, you may be provided with different opportunities for collaboration, which will enable you to get in front of new audiences.
For example, if you're creating high-value content, you may be asked to contribute articles to industry publications, be a guest blogger on a well-known blog, or be interviewed on a webinar or podcast.
Collaborative opportunities can take many forms, including:
- Strategic Alliance - Two or more people/companies working together to pursue an agreed upon goal, while remaining independent of each other. For example, you may collaborate with another expert to co-run a podcast, develop a training program or create a live streaming show.
- Joint Venture Partner (JVP) - Two or more people/companies coming together to form a temporary partnership to complete a specific event or project. For example, a group of related experts may get together to run an online summit or conference, or share their programs with their partners’ email lists (affiliate relationship), earning affiliate commissions from sales.
- Referral Partner - Two people/companies forming an agreement to send relevant leads to each other because they offer complementary services to similar audiences. For example, if you’re a business coach, you might set up a referral partnership with a marketing consultant.
Become an industry leader in the eyes of your ideal clients
No one becomes an expert or authority overnight - the secret to becoming an industry leader is to:
- Have a consistent and professional online presence
- Provide high-quality content and...
- Build relationships with prospects and collaborative partners
Are you tired of being the best-kept secret, and ready to become an industry leader? Start with a couple of the methods mentioned in this article, and add more as you go. It’s your time.
A version of this post was first published on the Top Dog Social Media blog.