Imagine you just sat down to a meal you've been looking forward to all day, perhaps at your favorite restaurant or a holiday dinner with your family. You take that first bite... and you realize something's gone horribly wrong. The meal you've been looking forward to tastes terrible.
Everyone has had that moment where they bit into burned or badly seasoned food. Of course it's off-putting - but did you know that your business logo can actually work the same way with your customers?
Think of it this way: Your logo is the first part of your brand that people see, and as such, many customers choose whether or not they'll work with you based on that first impression. If the logo doesn't match how you interact with them, it's going to leave a bad taste in their mouths. Worse, they won't even give you a chance if the logo looks unappealing to start with. On the other hand, a good logo that truly represents your brand will keep customers coming back for more.
Whether you're creating a new logo or redesigning an old one, you'll need the perfect logo recipe and the right ingredients, from colors and fonts to shapes and styles. Fortunately, Company Folders has put together this collection of design best practices to help you create an appetizing logo.
This post was originally published on Irfan Ahmad's blog.