Elsewhere on Social Media Today, we've talked about the rise of GIFS, which are quickly becoming a new way of communicating online. Gifs are a fun, quirky way to demonstrate cultural knowledge. Also, there's just something kind of addictive about looping video. Nail the moment, and you've got a gesture that can likely convey what words alone can't.
Parallel to this, infographics have become a preferred choice for marketers and researchers alike to make data look more interesting. The advantages are many. Posts with infographics, compared with text-only posts, are as much as 30 times more likely to be read. And, as readers, people are much more likely to remember data they've read when it's paired with an image rather than related verbally.
That said, today we want to make sure you're aware of the king of infographics. Though relatively new to the scene, the gifographic is combining the appeal of infographics with that of gifs. Check out this how-to infographic on how to eat an artichoke, spiced up with moving images. Handy!
So, what are the pros and cons of using a gifographic rather than an infographic, you might be wondering? See this combination info/gifographic for more details.