Coming soon is a new UK law that will help encourage marketers to follow the ethical road. The Consumer Protection Act from Unfair Trading 2008 will effect how brands promote themselves throughout the entire marketing mix, including social media.
One of the implications of this act is that brands can't falsely representing oneself as a consumer within a forum or blog.
One of the core practices at www.agency2.co.uk is that our writers clearly state in the content and the profile that the contributor is a brand ambassador (ie works on behalf of the brand) We will never imply we are an impartial member of the public.
Although the act is still waiting parliamentary approval we believe its principles make business and ethical sense.
Joel
agency:2 the social media agency
