Edlynne Laryea is the Global Lead for Social Media at Johnson & Johnson, and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she's impacted change on the brand side and the agency side. Listen to her incredible story now - you're going to love her and her analogies.
The Story of Edlynne's Career
Being Part of a Campaign That Went Viral
How Johnson & Johnson Structures Its Approach to Social Media
What do you love about working on the agency side vs. the brand side?
"With the agency side, it's really interesting because you're designed to really focus on getting to the cutting-edge. What's new, what's exciting - that's your job. You have to figure out how to bring the best solutions and innovations to your clients in the most creative way. It's such an incredibly exciting task to have, knowing you have the responsibility to help your client understand how to approach a problem from a different way to get to those best solutions. I loved the energy of working at an agency. On the brand side there is a huge opportunity to have control of the problem that you're trying to solve and really set a direction and a path and this is so rewarding. You always have to think about what happens next and making it better. It was this continuity that I really enjoyed."
You worked on the Dove Campaign For Real Beauty - what was it like to be part of a campaign that went viral and turned into a movement?
"It was an incredible experience and I'm so lucky and grateful to have had that opportunity. We really wanted to change the definition of the way people thought about beauty. It was such a unique experience and people ask the question, "did you you know it was going to be so iconic?" I think that's one of the things we often overlook in marketing these days. We had a really good sense of intuition for what we were doing. You just know. You hit that nerve and it felt really important and really good. That's a yardstick that we forget sometimes. Sometimes you have to go with what gives you goosebumps."
- "You have to figure out how to bring the best solutions and innovations to your clients in the most creative way.
- "You always have to think about what happens next and how you can make it better."
- "Sometimes you have to go with what gives you goosebumps."
Company Website: http://www.jnj.com/
Personal Twitter: @edlynne
Company Twitter: @JNJCares
Personal LinkedIn: https://www.linkedin.com/in/edlynne
Company LinkedIn: https://www.linkedin.com/company/johnson-&-johnson
Enjoy, and check back here for more episodes of the All the Social Ladies podcast on Social Media Today.
This article was originally published on Apple News: