Today, I had a really cool opportunity - I got to talk to Bree Noble. Bree is an entrepreneur, a musician and a speaker. She founded the Women of Substance radio network and podcast to promote quality female artists in all genres. Not only that, she also launched a second podcast about empowering women artists to act as entrepreneurs, build their businesses and grow their music followings. I found Bree really fascinating, particularly in regards to how she approaches social media for these artists, and how she empowers them to sell music. She talks a lot about the social aspects they use and hopefully you guys find it as useful as I did.
Bree began her first podcast, Women of Substance, in 2014. She established her radio station, which goes by the same name, six years prior. The radio station featured independent music from female artists, and the podcast was another outlet to introduce those artists and their stories.
Her second podcast is called Female Entrepreneur Musician. She interviews successful women in the music industry, which opens artists to insight and introduces them to tools they can use.
Spreading the Word With Social
Bree uses the power of social media to market her podcasts.
For Women of Substance, where each episode features seven female artists, she prefers to use Twitter. She highlights the show as a whole but also focuses one tweet per guest. They all deserve their own, separate marketing.
One app she relies on for marketing her show is Clammr. Through the app, she creates eighteen-second preview clips of sound. She makes seven clips a day to highlight the artists on the Women of Substance podcast. It's a great app that lets people sample the podcast and learn more about the guests and their music.
A Career From Her Passion and Life Stages
As an independent college musician, Bree wanted to earn a living through her passion. But she struggled to make music into a full-time career, so she worked other jobs and played band gigs on the side.
After quitting her finance job at an opera company, she was able to reflect on the industry. She realized there's no 'cookie-cutter' way of marketing all musicians. She was always focused on getting a record deal but struggled to get her name out. So she reached out to her peers for advice.
Gaining knowledge from other female artists, she was able to better market herself as a musician, which enabled her to tour and release CDs. Learning so much from her peers inspired her to create the radio station and podcasts.
"I want to focus on the radio station, grow it into a podcast, and try to help other musicians so they don't have to struggle like I did," Bree said of her mission.
So far, so good.
Artists on Social Media
Periscope is a great tool since it can feature anything from an impromptu jam to a backstage look at studio work. Behind-the-scenes access makes fans feel close with the artist, which is what most music fans want. It's a glimpse into the artist's everyday life.
"[Joining social media] is a necessary step," Bree explains. "Every artist needs to be on Periscope."
The barrier between good music and willing ears has been broken. For that, social media is to thank.
Enjoy, and check back here for more episodes of the All the Social Ladies podcast on Social Media Today.