As anyone following the tech world has probably heard by now, Google, along with all the other various companies and subsidiaries under Google, are now owned and operated by the new parent company Alphabet.
Social Media Today's own Andrew Hutchinson covers much of the information about the change right here, noting that one of the main motivations behind the change was investor wariness that Google was losing focus by investing in things like robots, internet in the sky, autonomous cars, immortality, and so forth, at the expense of the core internet business that Google started as, and from which Google still earns the most revenue.
Well, investors seemed to really like the news of the restructuring, because, according to TechCrunch.com, shares in Google jumped about 6% after the announcement. This something of a bonus to add on to the recent streak that Google has been on, where it recently beat expectations on an earnings report, meaning that Google, or Alphabet now, is up about 20% overall, adding another $20 billion to its market cap.
Threaded into the many articles covering the Alphabet news was a certain amount of confusion about just what companies are where under the umbrella of the new company. Quartz has a good, and alphabetized, list of all of Alphabet's companies and products that literally goes from A to Z. (Although 'X' is a stretch because they're counting Google X Labs under it.)
And finally, Google continues its habit of finding a little bit of humor in odd places by slipping an easter egg into its official announcement of the Alphabet restructuring. Clicking on a period at the end of a sentence about drone delivery reveals a hidden link to Hooli.xyz, the website of the fake, Google-esque internet company from the HBO series Silicon Valley. Good to know things at Google won't be changing too much.