Businesses are designed for interaction. They interact with markets, people, other businesses and the world as a marketplace. Traditionally the methods of interaction have followed with "best practices, competitor strategies and the mantra of the moment". Today the process of interaction is being revolutionized.
McKinsey Quarterly reports: The next revolution in interactions
- As more 21st-century companies come to specialize in core activities and outsource the rest, they have greater need for workers who can interact with other companies, their customers, and their suppliers.
- Thus the traditional organization, where a few top managers coordinate the pyramid below them, is being upended.
- Raising the productivity of employees whose jobs can't be automated is the next great performance challengeâ€"and the stakes are high.
- Companies that get it right will build complex talent-based competitive advantages that competitors won't be able to duplicate easilyâ€"if at all.
McKinsey, known for its excellence in management consulting, is now proclaiming the disruptive nature of the social web and designing services and writing entire publications devoted to the subject matter. So do you think the issues created by the social web have gone mainstream? The fundamental and systemic nature of the emerging changes before us lead to the need for Socialutions as the new management philosophy which will spawn new practices for those willing and eager to adapt and lead...maybe.
What say you?