Social marketing holds a special place in our hearts, both for the way it's changed how organizations do business and for opening up the lines of communication among brands and consumers. The addition of multiple social media channels creates more avenues to engage with our customers. As these social channels have sprung up, so too have their astonishing rates of growth and usage. While the sheer statistics are often mind-boggling - for instance, it's said that Facebook accounts for 20% of all page views on the web - there are significant marketing implications to be identified by examining the numbers.
In our most recent whitepaper, 6 Mind-Blowing Social Media Stats (And What They Mean for Marketers), we highlight 6 of the most jaw-dropping social media statistics and explore the marketing opportunities that these findings present. We'll share one below, but for the full list, check out the full free paper.
Do you know the volume of search queries that pass through Twitter on a monthly basis? It's estimated to be 32 billion searches, higher than the search volume of Bing (2.7 billion) and Yahoo (2.4 billion)combined.
For marketers, that means there are millions of potential consumers searching for information on Twitter. In today's world, it's nearly as important to be on social channels as it is to have a website. Consider that of the millions of searches occurring each month, many are your prospects, current customers or unhappy customers of your competitors.
What this means for your marketing strategy:
- Analyze Trending Topics: Review trending topics to capitalize on what's popular and participate in ongoing conversations. Don't forget that these trending topics change fast - 20% of top searches on Twitter change every hour.
- Practice Targeted Listening: Create monitoring streams for your strategic keywords. Look for sales signals like 'want', 'need', 'love' and strategically reach out when it's appropriate.
- Participate in Conversations that Align with your Brand: It doesn't have to be all sales all the time. One Chicago-based company Foiled Cupcakes has developed 94% of her clientele through social media. Her strategy? Join conversations her target market is participating in, specifically around shoes and chocolates and then convert those prospects into sales.