Very cool article on Adage about how big corporations view Twitter and what is it for. Surprisingly low is the customer-service channel at 9%.
Even more telling is how companies apply currently traditional marketing practices to this new media channel, including:
- Twitter as a newsfeed: 26%
- Twitter as brand-builder: 24%
- Twitter as direct marketer/sales channel: 16%
- Twitter as thought-leadership channel: 11%
- Twitter as customer-service channel: 9%
via adage.com
Download the whole Twittervention study here: http://www.webershandwick.com/resources/ws/flash/Twittervention_Study.pdf
Jordan Willms on Web Strategy, Social Media, Business and Technology
Link to original post
