Dotspotter. Ever heard of it? Me neither - and I make it my business to keep track of as many Web 2.0-type new media sites as I can. Unheard of or not, the site has reportedly been acquired by CBS for $10-million (PaidContent has apparently confirmed this as well). How long has the site been around? Less than a year.
So, Dotspotter - which appears to be a kind of Digg for celebrity stories, with a user interface and site design that seems to have been designed by colour-blind gerbils - is worth $1-million for every month it has been alive. By that measure, a site like TMZ.com or PerezHilton (or Gabe Rivera's WeSmirch.com) should be worth about $100-million - which, of course, would be insane (no offense, Gabe). And what kind of name is Dotspotter anyway?
According to the PaidContent piece, a source said the acquisition price wasn't so much for the actual site but for the team, which includes a former Yahoo vice-president named Anthony Soohoo. So all of a sudden a crap idea is worth $10-million just because some Yahoo VP was involved? That's genius. Maybe there's hope for Guy Kawasaki's Truemors.com after all.
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