coComment, a FireFox plugin to track and get noticed of comments around the web, has made an interesting move pushing live new features to establish itself more in the comments tracking and gathering business, including companies such as Disqus, Fav.or.it, SezWho, Intense Debate, in addition to already existing word-of-mouth tracking companies. It's seems a crowded business, but competitors have chosen different paths to own the market. And that would definitly be an interesting battle to follow.

coComment is different from the other competitors in many ways, but mainly because the company has recently decided to create a business community around itself, announcing partnership with SeesMic to track their video comments and today with Social Spark, an advertising network based on social media reputation and offering sponsorship according to their visibility and ability to generate conversation. Moreover, it's one of the Web 2.0 based companies (in opposition of the word-of-mouth tracking companies) that tracks comments on websites not allowing comments. Which is the best competitive advantage a company can have in this business area since it's no more dependant of blogs. And traffic stats have proven that blogs are not the major part of the web traffic. To be continued ...

Via Mashable!

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By Romain Péchard
Fast.Fwd.Innov@tion