Content Marketing Strategy: Top 10 Mistakes Killing Your Success
Do you ever feel like you're spinning your wheels when it comes to developing and integrating your content marketing strategy into your business and overall marketing initiatives?
Planned and executed properly, content marketing can help you ignite not only your online and social media results, but also true foundational business impacts. You can increase sales, generate more leads, increase brand awareness, humanize your brand, and reach markets you simply wouldn't be able to through other mediums.
Unfortunately, many brand leaders are their own worst enemies when it comes to defining and executing a well laid out content marketing plan, with strategies and tactics that deliver real results. Oftentimes, they get lazy and impatient - they want immediate results and don't understand that it takes time and ongoing investment.
Content marketing is not a “set it and forget it” type of initiative. You have to constantly be feeding the content engine, inspiring and connecting with your audience to achieve desired objectives.
Bottom line, content marketing for business requires work. Real work. The kind of work that may even make your head hurt from time to time. It may even keep you up at night.
Could it be that you're making some basic content marketing mistakes that are holding you back from the success you expect?
Check out the 190th episode of the Social Zoom Factor podcast in which we'll discuss in top ten content marketing mistakes that could be killing your results.
In this 25 minute podcast you will learn:
- The most common content marketing mistakes that can kill your success and business results
- How to not sabotage your own content marketing success
- Why you must have a foundation to build on, which includes a plan, goals, objectives, KPIs, calls to action, etc.
- Why you can't ignore the data, and why you must focus on data-driven decisions
- Why you should avoid too much selling and self-promotion online
- The danger of not sticking to a plan
- Avoiding chasing shiny objects and your competition
- Why you must write for your customer, not Google only
- The importance of headlines
- How to not get stuck in a rut and ensure you're always innovating
- Why basics matter, including spelling, grammar, user experience and visual appeal
- Why you must own your distribution and platform vs putting all of your social
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A version of this post was first published on the Pam Moore's blog.
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