A key part of maximizing your digital marketing efforts is understanding who exactly it is that you're trying to reach.
This insight can guide your social posts, the wording of your emails, even your website UX. If you understand who you need to appeal to, you can then better refine your approach, and improve your overall performance.
This infographic from the team at CleverTap provides some pointers on the process. The overview takes a look at the how and why of user personas, and the benefits they can provide.
It might get you thinking about your own target audience, and how you can strategize more specifically for them.
You can also check out CleverTap's full report here.