AdWeek reports that "Federated Media Publishing, the blog-centric ad network helmed by Industry Standard founder John Battelle, has partnered with Microsoft to launch CrowdFire, a music-themed social media platform where fans can share and consume videos, photos and personal accounts from live concerts."
Reading the story and then digging through the CrowdFire site I can't help but feel that this is just yet-another-social-network. The site is clean enough and easy to navigate but seems a bit jargon-heavy as in the use of the word crowdsource. And Battelle comes over as oddly quaint when he says that the idea for CrowdFire was sparked when he attended several recent music festivals, and saw how prominent cell phone cameras and other portable video recording devices have become. That sounds so 2000 to me....