We curated a great panel of local "brands" in DC, each sharing real stories about how they have used social media and measured it's performance on behalf of their organization. We invited about 170 of their/our peers to attend.
Before the actual event, we asked the invitees to go to YourSocialMediaScore and take a quick quiz. We created this a while back on a bit of a lark yet it's turned out useful. It asks a dozen or so questions from "how centralized is your Web function" to " do senior executives still make jokes when you say the word "wiki" in a meeting." Anyhow, the questions were intended to detect how ready an organization was to experiment or even embrace social media as a toolset or approach to meeting their business goals via digital means.
You can see the scores of the group above (this was as of Thursday morning). Lots more scores in the middle and top bracket than I expected. Now, the audience is the "Web Manager's Roundtable" but still, if you check out the questions, they are trying to detect their organization's bias not that of the individual.
If you want to grab the feed from the results, you can do that here.
You can see two great posts from my colleagues, Qui Diaz and Kristin Foster, at our group blog.
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