Google Grants is specifically for 501(c)(3) organizations, so we (c)(6)ers may be out of luck on the free advertising front. But here's the thing.
- Adwords are easy to set up. Hard to perfect, yes, but isn't everything?
- Adwords make measuring ROI so easy, there's no reason not to test it.
- Adwords are cheap. Seriously. How much do you spend on a direct mail piece to drive a prospect to your website? I bet it's more than $3.00 per click--heck, I bet you spend that in the design stage alone.
- Setting Yourself Up For Success With AdWords (9/11/2008)
- Optimizing Keywords in AdWords (9/19/2008)
- Optimizing Ad Text in AdWords (9/26/2008)
- Managing Multiple Campaigns (10/10/2008)
- Evaluating AdWords Performance (10/17/2008)