I don't like Microsoft's Mojave Experiment commercials at all. The whole concept is silly to me. They're spending tens of millions of dollars to convince consumers that Vista is a great operating system as long as it's not called Vista. As if all the bad vibes associated with Vista are unfounded and random.
What they should have done is spent tens of millions of dollars to build Vista right the first time. Concentrate on developing a great product, not on convincing people to use a shitty product.