It's almost Father's Day, and for the occasion I thought: what are dads up to on social? We know that dads are more likely to share photos and make purchases online, but what about digital dads vs. average joes? Do they have any edge on parenting? Does knowing lingo like "brb" and "lol" make it easier to talk to kids?
Euro RSCG Worldwide asked 1,000 dads across the U.S. how the Internet and social media has influenced their parenting skills. The survey revealed that dads are actually doing a pretty good job keeping up with tech and digital (of those who try) -- comparable to their youngsters at home. 77 percent of digital dads are connected to their kids on Facebook, Twitter, and other social sites -- to stay connected, of course, and perhaps also to keep tabs. And, when it's all too much, 61 percent know when to tell the kids to unplug.
The study is a portrait of the modern family in our new, tech-savvy world. And it also offers some lessons about how parents can use social to be better parents in general. (And if you're an "Average Joe," don't worry -- there are still plenty of ways to keep in touch without having to subscribe to every app or network).