Patients changed the landscape of social media long ago. They've been tweeting about outdated magazines in waiting rooms long before marketers even knew how to leverage social media. Patients are tech-savvy, vocal and embracing social media.
But what about doctors? What kind of impact do they have on social media in healthcare? Doctors using social media can be profound, especially when they seek to benefit patients and peers through their digital communication.
There's a lot to learn from doctors that use social media to ultimately increase patient volume. These digital leaders blaze the path for more medical professionals to follow suit. Currently, here are my 'Top 5′ doctors changing the landscape of social media.
Why? Because they are authentic and offer value through their content.
If you're a healthcare marketer, I'd encourage you to check out their websites and blogs, and to follow them on Twitter. I'd love to hear your feedback on what you think of the direction they're taking healthcare social media.
My current top 5 (in no particular order):
- Dr. Howard J. Luks - Follow him on Twitter
- Dr. Kevin Pho - Follow him on Twitter
- Dr. Wendy Sue Swanson - Follow her on Twitter
- Dr. Bryan Vartabedian - Follow him on Twitter
- Dr. Mike Sevilla - Follow him on Twitter
What other noteworthy docs are you learning from? Would love to hear thoughts from readers.