No two email campaigns are the same - sometimes you'll hit the highest CTR (Click-Through-Rate), sometime you'll hit lowest CTOR (Click-Through-Open Rate). Your success depends on various factors including location of subscriber, time of sending, your brand recognition - or it could even be as simple as the mood of your recipient.
But what if your email doesn't even reach the inbox of your subscriber? The entire support of your email campaign lays on a single foundation: its deliverability. With low email deliverability, all your hopes and expectations will come crashing down like a pack of cards.
Thankfully, the best part is that even if your email deliverability drops, that doesn't mean that you're standing at a point of no return. With a few tweaks and improvements you can re-earn your sender reputation and improve your email deliverability.
In addition to sender reputation there are few other factors which affects any email's deliverability such as:
- Content relevancy
- Email design, especially the image-text ratio,
- Email frequency
The below infographic looks at email deliverability, including behind-the-scene metrics on which an email's deliverability relies upon. It also provides important links to various postmaster and reputation sites on email deliverability, which can help you gauge your sender reputation.
In a nutshell this infographic shall help you cruise through the some of the prominent email deliverability issues and tips to skyrocket your email marketing game (click on the image for a larger, interactive version)