All invariably ask to be the first to break the new gadget news, but typically the product's PR team will proffer test drives to any number of these hopefully tone-setting outlets. The only caveat is that they agree to embargo their coverage until a set date and time.
I therefore found of interest the following tweet posted this evening by Tech Crunch's Michael Arrington:
We've notified a few PR agencies that we won't work under press embargoes any longer - just the ones that have proven to be unreliable. 8 minutes ago from webOf course, this post is reminiscent of Chris Anderson's public blackballing of certain PR persons/agencies for their transgressions in dealing with Wired magazine. At least, Mr. Arrington didn't publicly "out" those who rubbed his site's news noses the wrong way.
Then again, maybe he should have. What do you think?
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