The Olympics are over. And there have been a lot of great stories told and many a great performance. Arguably, the best of these belongs to the appropriately named Usain Bolt who is the new owner of the "fastest man on earth" title with an astounding 9.69 second 100-meter dash.
An article this week in Wired points out that Bolt's performance has defied the natural "curve" of what biostatisticians have predicted. In other words, they expected humans to get faster, but they didn't predict Bolt's time until around 2030.
And I tell you that to tell you this: Bolt is a game changer. Even his body type is unexpected for a sprinter. And nobody saw this coming. Everyone was just going on their merry way thinking about how things don't change that much and BAM! 9.69 seconds.
The business world isn't all that different. Sure, the technologies are constantly changing, but I think we've been lulled into a "natural curve" sort of thinking. Even with the rise of social media and word of mouth marketing, everyone is kinda getting used to the idea. And that's usually when the next BAM! happens. It can be in the form of technology, but also in the form of a new business model. You know the ones I'm talking about. They are the Zappos of the world - which is a very exclusive group. It's not improving on something already out there. It's inventing something beyond expectation.
In other words, the point is no longer to simply beat the competition. It's to completely change the game on them and leave them in the dust.
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