Facebook Lead Ads provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.
Originally introduced in 2015, Facebook has unveiled several updates to Lead Ads, making them a more appealing, effective option.
And the revised Lead Ads do generate results - Land Rover, the British Automaker, experienced superior results than standard Facebook link ads and managed to reduce their social media lead generation cost by up to 4x. Jon Loomer reported that Lead Ads cut his cost per lead in half, while Social Media Examiner reported that even when targeting high-end service professionals results appear promising.
A version of this post was first published on the Digital Information World blog.