Just in time for the big holiday recruitment push, Facebook has this week announced some new enhancements to its job listings in order to help businesses find the right people for their open positions.
The three new tools expand the potential of Facebook for recruitment - here's an overview of what they've announced:
1. Share your job listing in Groups
Now, in addition to posting a job listing to your Page, Facebook will also enable businesses to post jobs in relevant groups which they're a part of.
It's another way for Facebook to boost the utility of Groups, while enabling more targeted job listings where relevant candidates are actively engaged.
2. Track applications more efficiently in the Manage Jobs tab
Facebook's also adding new job listing management tools in the 'Manage Job' tab on your Page.
"These new tools will enable you to filter, sort and mark candidates as favorites to help you manage applications more efficiently, all on mobile."
3. Assign a Jobs Manager to handle incoming applications
And lastly, Facebook's also adding the ability for Page Managers to assign job management responsibilities to other employees who have access to your Facebook Page.
"For businesses where someone who may not be a Page admin is involved in hiring decisions, we’re introducing a 'Jobs Manager' role on your Page so you can designate someone to post jobs and manage incoming applications."
All of these will help make hiring on Facebook more functional, and the Christmas hiring period is really where Facebook's job tools will be best utilized. While LinkedIn is more aimed at white collar professionals - a more career-minded market - Facebook’s aiming for the gap in between, businesses looking for casual, local people who may have more specialized knowledge that might not necessarily fit on a LinkedIn-style resume.
Facebook also expanded its job listings to 40 more regions back in March, so if you are looking to make your holiday hiring push, it may well be worth trying out Facebook's job options and seeing what results you get.