1. There are 800 million reasons why you need to experiment here. And there will be ONE BILLION people on Facebook sometime this summer.
2. Facebook is the third best driver of traffic to my personal blog, and mobile Facebook is 10th. As for Dreamland's site, Facebook is the 4th best driver of traffic.
3. From my experience, as much as I love Twitter more than Facebook, a hell of a lot more conversation starts around Facebook than Twitter or G+ or Pinterest. This all may change, but those are the facts as of this writing.
4. "But Facebook is where I talk with friends and family." Bunk. Don't tell me you don't mix bix with pleasure, I don't buy it. We talk about personal stuff at the water cooler every day.
5. You ain't going to sell anything direct on Facebook, that's true, but you are going to get on someone's radar, you will keep top of mind, build trust, become friends... In other words, you will advance relationships.
6. And yeah, don't friend someone you don't know at all. That's cold-friending. Similar to cold-calling. But make a connection somewhere else, then connect on FB!
Remember, FACEBOOK IS A NURTURING TOOL.
7. "Oh but Todd, I don't have the time" - To that I say, "Utter crap." I am not asking for three hours. I am asking for 15 minutes. Or less.
8. "Facebook doesn't make any sense to me." Well, then you haven't spent 15 minutes trying, or experimenting. 800 MILLION+ people have figured it out. So can you!
Or you don't know how to make conversation with people. So, in that case, you best just solve that problem first...
"Why You Should Use Facebook" podcast:
[drawing by hugh macleod]