Facebook Releases New Report on the Modern Automotive Buyers' Path to Purchase [Infographic]
The evolution of digital platforms has changed the way people conduct virtually every interaction - from the specifics of catching up with people in real life to staying in touch on the go, and of course, to making purchases of all kinds, including vehicles. And while many people purchasing a new car still prefer to see what they're buying in real life before making a purchase, the actual path to that stage has changed significantly, now that people can access so much information online.
To provide some insight into this, Facebook recently commissioned Accenture to survey more than a thousand US auto consumers ages 18 and older who plan to buy a car in the next year, or those who've bought a car in the last six months. The report highlights some key trends of note for those in the auto sector, and once again highlights underlines the significance of the digital shift.
You can read Facebook's full "Understanding the Auto-Buying Journey of the Connected Consumer" report here, or check out a summary of the key findings below.
Follow Andrew Hutchinson on Twitter