Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your upcoming ad campaigns.
Shared as part of a recent Facebook Business webinar, the tips cover a range of key mobile ad considerations, and include accompanying performance data to support their significance.
One particularly interesting note of advice for mobile ads:
'As short as it can be and as long as it needs to be'
While there's much discussion about optimal content lengths, this, at least in an ads context, is maybe the best indicator to stick to.
Check out the full listing of mobile first creative tips from Facebook below.