I recently saw a tweet that mentioned that "only 13% of Fortune 100 online newsrooms had share, like, or tweet features" and thought that number was extremely low. For research purposes, I decided to do a quick study of the Fortune 50 and focused on 4 areas of social media while looking at each of their online newsrooms.
First, I looked for "follow/like badges" for Twitter and Facebook to see how companies were integrating those within their online newsroom. Surprisingly, 44% of the Fortune 50 had a "Follow us on Twitter" badge and 32% had a "Like us on Facebook" badge. 48% of the Fortune 50 had some sort of "sharing" icon associated with their online newsroom and/or individual press releases or news stories. A whopping 72% had integrated RSS feeds within their online newsroom, which is a very important social media tool that allows people to quickly receive updates of breaking news.
In conclusion, of the Fortune 50 companies observed, 32 had some sort of "share, like or tweet features" within their online newsroom. That is 64%. Granted, I did not look at the Fortune 100, but even if companies 51-100 had 0 features, the total for the Fortune 100 would be at 32%. However, I suspect that a lot of those organizations also have integrated social media into their online newsrooms as well.
While we'd all like for 100% of Fortune 100 companies to have social media integrated into their online newsroom, I was alarmed at the 13% number and set out to do some research hoping it was wrong. Whew!
|Twitter Follow||Sharing Icons||RSS||Facebook Follow|
|Bank of America||Y||Y|
|Johnson & Johnson||Y||Y||Y|