The use of ad blockers has been on the rise in recent years, fueled by web user frustration at the range of noisy, interruptive and deceptive promotions and offers which appear online.
According to research, around 30% of all internet users now use ad blockers, which can be problematic for businesses trying to reach their audiences, and tech platforms looking to demonstrate the value of their ad tools.
The problem has become such a concern that Google itself has now launched its own ad blocker, which will go live in all regions later this year. That means that if your website is running the ad types which Google has identified as problematic, you'll need to review and remove whatever you can - or face referral traffic penalties.
But just how significant is ad blocking in 2019, and where is ad blocking being utilized at the highest rates?
That's what the team from GlobalWebIndex sought to showcase in this new graphic, which outlines a range of stats on ad blocker usage.
A version of this post was first published on the Digital Information World blog.