Data Studio enables users to gather data from various sources, including spreadsheets, Google Analytics, Google Ads and more. You can then use Data Studio's tools to sort the information and create more comprehensive, better-looking graphs and charts in order to visualize your performance and highlight areas of focus.
Building on this, Google is now also adding 'data blending', which makes it easier for businesses to sort relevant information from multiple accounts from across their organization.
As explained by Google:
"Data Blending lets you bring multiple data sources together to analyze and visualize, right in Data Studio. Soon, you’ll also be able to add additional fields to create new calculations from the blended data. All this lets you tell your complete data story with an interactive, compelling chart that’s easy to create."
In addition to this, Google's also adding a new Data Explorer option which will make it easier for businesses to get relevant insights from their data sources.
Google's also added a new gallery of report templates, which make it faster, and easier, to build easy to understand overviews, utilizing data from any Google Marketing Platform product.
Most of these options are more high-end, but it's worth taking a look at Data Studio and getting an understanding of the various presentation and reporting options on offer - particularly the templates, which can be an easy, and effective way to communicate key insights.
There are many ways you can use the tools to present your information, which can help to provide relevant context, and uncover areas of focus within the scope of your efforts.
Google's new Data Studio tools are available from today.