Google has announced that its Data Studio tool, which enables users to access and visualize data from a range of sources, including Google Analytics, Google Ads, YouTube Analytics, Google Sheets and over 500 other data providers (both Google and non-Google), is now out of beta and available, free of charge, for all users.
Data Studio includes a range of options to help sort, cross-check and present your digital marketing data.
As explained by Google:
"Data Studio’s mission is to empower people to identify and share insights from their data - whether it’s a marketer surfacing information about which of their advertising channels is most effective, or a business analyst tracking performance metrics. We look forward to continuing to explore that mission alongside our community of users and collaborators, and as we invest in platform stability and advanced features, you'll be able to focus on what matters- the growth of your business."
Google also recently announced the addition of various new presentation tools and options within Data Studio to better facilitate usage, including a new gallery of report templates to showcase your key points.
It's an interesting option, and well worth a look, with the ability to integrate data from various sources providing increased cross-matching functionality, and capacity for not only performance reporting, but content marketing too, in regards to creating effective data presentations.
It takes some time to get all the elements down pat, but Data Studio could prove to be a hugely helpful tool for your digital marketing efforts.
You can check out Data Studio for yourself at this link.