First heard this via the fastest newswire in the business, otherwise known as Robert Scoble's Twitter feed: Google is buying DoubleClick for $3.1-billion (Reuters story here). As reported in various places, the search engine was widely rumoured to be looking at buying the ad network, and was reportedly vying with Microsoft for the right to walk down the aisle with DoubleClick. Happiest player in this deal? The company that bought DoubleClick for $1.1-billion about two years ago and then sold off some assets for about $500-million. For those keeping score at home, the price is about 10 times estimated revenue for this year.
bought, doubleclick, Googlelink to original post