It might be a little late to start up a full-fledged holiday marketing strategy from scratch, but if you're looking for some last-minute insights and tweaks to your current social media marketing campaign, The Shelf's got you covered with their new Holiday Marketing Infographic.
Here's the quick-look at what you need to know:
#1 Go Heavy On Digital
Consumers are exploring, researching, and shopping online. You know that. However, many businesses fail to recognize the explore/discovery phase. Every day, more users are shifting to social for discovering content and products. It's essential that brands put themselves in front of potential buyers during this early stage. Influencers can help. (See #4 below.)
#2 ...But Re-Think That Ad Budget
Did you know that 200M people use ad blockers? Those numbers have skyrocketed over the last couple of years, and the trend is likely to continue. Are internet ads bad? Are they a waste of your money? No, not necessarily. They have their place. However, you can probably get a lot more bang for your buck through other channels, such as social. Consider shifting some of your ad spend to organic social content.
#3 Get Creative With Your Content
Speaking of content... make it good. We live in a content-saturated world. We're hit from all sides with digital, print, radio, TV, and a dozen other forms of messaging. If you really want to reach your target this season, you're going to have to get creative. If creative content isn't your thing, look into a partnership...
#4 Get In Front of Bloggers & Influencers
Bloggers and influencers can do the heavy lifting for you. Not only is creating content their job... influencers already have a built-in audience. Instead of approaching 20,000 strangers with your product, what if you could have an influencer approach 20,000 individuals who trust her with your product? Your message would go a lot further, wouldn't it? Read more about how influencer marketing can return $6.50 on the dollar. Also, if partnering with a content creator is something that interests you, then don't miss this post on how to do it well.
Holiday Marketing Infographic
Does your business's strategy change around the holidays? What tactics do you use to get in front of a larger audience?
The post Holiday Marketing on Social: Everything You Need to Know appeared first on BuzzPlant.