We are hlding an Asia Pacific regional meeting of our Digital Influence team in the region. This is super-exciting due to the caliber of folks in the region. And the meetings are a lot more fun than they sound. We shared our videos from BlogHer and Vloggercon, as well as our really comprehensive approach to digital influence with each other. There are tremendous insights from each region.
Last night we hooked up with a group of Hong Kong bloggers. It is like going home. First of all a huge shout-out to sidekick who invited a bunch of her social network. I will try to tell you about some of the other great particiapnts including Leonard who teaches marketing and the senior editor at Sina who gave me this great book on HK Bloggers that they published.
Interesting tidbits from both our folks and the bloggers:
- HK and Taiwan users rely less on open-field search than some other users. Roger had an interesting theory about that for older users in Taiwan about the dificulty of typing via keyboards. The portal functions of Yahoo in that country are easier to just click on.
- HK Bloggers are not yet pulling in sufficient traffic to make much ad money save for some Google Adsense.
- Radio is declining, TV is static, "narrowcasting" out-of-home (e.g. video screens on buses) is huge.
- Some of our bloggers are generalists meaning that they share genuinely from their experiences from their personal and professional interests. The many niche-focused blogs that I am familiar with in the west - tech, mom blogs, industry-specific blogs are starting to emerge.
- It is standard operating procedure for our HK bloggers to have mirror sites that are accessible within mainland China (as their HK hosting environments are not).
- There is a definite community amongst bloggers in the different major cities: HK, Beijing, Shanghai, etc..
Please check out sidekick's blog, she is terrific:
also, here's a HK Bloggers Group:
http://groups.google.com/group/HKBloggersGroup
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http://johnbell.typepad.com/weblog/2007/02/hong_ko...