Apple events tend to make a pretty big impact on social. Tweets. Facebook posts. You name it. How did the event yesterday compare to the event in 2014? What were some of the most popular messages about the new products that Apple presented? Read on!
Spredfast shared an analysis of how social media platforms, mostly Twitter, responded to the Apple event on September 9th. Brand and media companies use the Spredfast Social Software Platform to manage, integrate and amplify social content across any digital touch point in real time.
The total number of tweets about the Apple event that day were 1,216,611, which is 23 percent fewer tweets than the Apple event inspired last year. Spreadfast says, "Last year, Apple launched an entirely new product category and was responsible for the larger conversation volume."
So which products got the most tweets?
The iPhone received a total of 400,982 tweets, with a volume that peaked at 8,548 tweets per minute.
Apple TV received a total of 150,698 tweets, with a volume that peaked at 5,319 tweets per minute.
Apple watch got 88,421, with a volume that peaked at 3,590 tweets per minute.
The iPad Pro received 31,681 tweets yesterday with a peak volume of 9,722 tweets per minute.
Some of the most popular content related to the Apple event include: