Thinking about getting into LinkedIn ads but aren't sure of the available ad types, or which is best for your brand objectives?

LinkedIn hears you. This week, the platform has released a new flowchart which aims to help businesses determine which of its ad options will likely work best for their aims. 

It's definitely worth considering - LinkedIn's ad options are changing all the time, and its recently launched video Sponsored Content has already become one of the top performing ad types (LinkedIn users engage with video ads almost 3x longer than static content).

The flow chart is very simple to follow, and may help you make a more informed choice about your LinkedIn ad approach - check out the chart below, or for more insight, check out LinkedIn's 'Organic + Paid' playbook.