Why should you share content on LinkedIn? It connects more than 200 million professionals. And it is where business people go. It's demographic is older and wealthier than the other networks. Last but not least, it has a visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.
"LinkedIn can be a fantastic vehicle to drive business results, promote thought leadership and it can even work as an HR landing page for your brand," writes Allison Boyajian of iMarc.
What posting times, words and types of content work best for the LinkedIn audience? This infographic by iMarc includes the results of several studies on those topics.
The ideal length for LinkedIn post is 500 to 1,200 words. LinkedIn members check their profiles most often in the morning on weekdays.
As with other social networks, LinkedIn posts that include images, links, or videos get more shares and better engagement.
Which words seem to drive engagement on LinkedIn? Here's a list:
Try to include a positive, business-related word in a headline.
LinkedIn can be an especially fertile social network for B2B companies. Posts the include new information or answer questions that other business people might have are a good way to introduce your ideas or your business.