"I don't even have any good skills.... You know, like nunchuk skills, bow hunting skills, computer hacking skills... Girls only want boyfriends who have great skills." - Napoleon Dynamite
According to this infographic, 30% of businesses lack skilled-employees to realize their social media potential. That number is probably understated, although I don't think that the raw user numbers from social networks are a compelling argument for social media employment or whether businesses should be on social. I think it does lay out the argument that there is plenty of potential around social media, though.
I'm curious to know your thoughts - is social media the profession of the future? Enough that someone should pursue a degree in the social media arts?