Here's a highlight from the Inc 500 report
Regardless of the particular technology, social media matters and is here to stay. Forty-three percent of the 2009 Inc. 500 reported social media was "very important" to their business/marketing strategy. And an incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up their usage, the Inc. 500 companies are also seeking to protect themselves legally, with 36% having implemented a formal policy concerning blogging by their employees.You can find the report at the University of Massachusetts site for social media studies along with all of Eric and Nora's other studies on social media.
Nora is a colleague in the Society for New Communications Research, where she is chair of the research committee. I'm a research fellow and board advisor with the Society.
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