John Cass
Author - Strategies and Tools For Corporate Blogging, PR Communications | @johncassI started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers.
In 2007 my book, "Strategies and Tools for Corporate Blogging," was published by Butterworth-Heinemann an imprint of Elsevier, Inc.
During the 2005/6 calendar year, I served as President of the Boston Chapter of the American Marketing Association.
I am serving as a Founding Fellow and Advisory board member for the Society of New Communications Research. I blog at http://pr.typepad.com.
54 articles by John Cass
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3 Social Media & PR Tips for the Best Buy Ethics Blog
Sept. 27, 2011 -
Histories Of Social Media
Nov. 5, 2010 -
Blogging Platforms Used By Top U.S. Interactive Agencies
Nov. 5, 2010 -
Corporate Blogs In The Fortune 500
Oct. 26, 2010 -
Patience Is Needed In Social Media Event Marketing
Aug. 24, 2010 -
Business Blogging Set To Grow By 25% In Two Years
Aug. 19, 2010 -
Social Media Requires Participation, Not Registration
Aug. 18, 2010 -
7 Or 9 Tips On How Many Tips You Need To Bait Your Writer's Hook
Aug. 5, 2010 -
Personal Branding = Principles Not Ego
Aug. 1, 2010 -
Number of Tips Needed To Bait Your Writer's Hook - Social Media Today Poll
July 29, 2010 -
Another View On The Changing Nature of Social Media
July 16, 2010 -
Twitter Topic Searches, A New Way To Search
July 14, 2010 -
3 New Realities Of Social Media
July 10, 2010 -
JetBlue's Corporate Social Media Structure
July 8, 2010 -
How Has Social Media Changed You?
June 17, 2010 -
5 Books For Your Social Media Library
May 13, 2010 -
How Do People Consume Media Online?
April 25, 2010 -
Ning Removes Free Community Support, Fumbles Over PR Communications Strategy
April 16, 2010 -
4 Ways Fortune 500 Companies Adopt Social Media
March 19, 2010 -
Content and Passion...Finding The Right Social Media Content And Engagement Strategy
March 10, 2010 -
Tools For Validating Keyword Research In Social Media
March 5, 2010 -
Social Media On Mobile Devices...Rethinking The Rules of Engagement
Feb. 17, 2010 -
Validating SEO Keyword Research With Social Media
Feb. 4, 2010 -
Avoiding Synthetic Transparency
Feb. 2, 2010 -
Social Media Training More Important Than Social Media Guidelines
Jan. 26, 2010