John Cass

Author - Strategies and Tools For Corporate Blogging, PR Communications

I started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers. In 2007 my book, "Strategies and Tools for Corporate Blogging," was published by Butterworth-Heinemann an imprint of Elsevier, Inc. During the 2005/6 calendar year, I served as President of the Boston Chapter of the American Marketing Association. I am serving as a Founding Fellow and Advisory board member for the Society of New Communications Research. I blog at http://pr.typepad.com.

54 ARTICLES BY John Cass