Instagram Launches New Creative Tools for Black History Month
Instagram has launched a new #ShareBlackStories promotion for Black History Month, which aims to honor the black community on the platform, and showcase relevant creators.
As explained by Instagram:
"On the official @instagram account, you’ll see stories from incredible creators like Tawny Chatmon, Paola “Pao Pao” Mathé and Uzumaki Cepeda, plus short films featuring distinct Black voices, produced by Clarence Hammond (Life in a Year) and Dougie Cash (To All The Boys I’ve Loved Before, Cobra Kai) from Will Smith’s Overbrook Entertainment, along with Marsha L. Swinton (Beautiful Boy)."
In addition to this, Instagram's also launching some new creative tools for Stories, including camera effects, stickers and custom templates.
All of these new options were designed and conceptualized by black voices at Instagram, providing a means to both showcase these artists and mark the event.
It's good to see social platforms providing ways to raise awareness of such cultural events, and help to expose younger audiences, in particular, to the significant contribution various community groups have played in culture and society more broadly. It also gives artists another means to gain attention - Snapchat recently launched a similar initiative, with a virtual art gallery to showcase the work of black Millennial artists.
With promotions like this, social platforms may be able to have a more positive impact on such, helping to build attention and promote community spirit.
The new effects are available now on iOS and Android from today, while you can follow the #ShareBlackStories hashtag for more relevant content.
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