MSTY, a new messaging app released this week, allows users to send each other 30-second clips of songs, along with text and images. Other messaging apps, such as La-La and Rithm, also can send music clips, but this is the first time users will able to curate what is essentially a mixtape over text.
Approximately 2000 songs are hosted on MSTY (My Song To You), broken down into their most essential 30-seconds by curators who work for the app. The idea is to share music, true, but also to use music clips as if they were little bursts of emotion, a la emoji or gifs. MSTY's archives are sorted by moods ("Banter," "Flirt," "Celebrate," to name a few) as well as genre so that the songs can easily be used what they are intended for: conveying a feeling.
According to Grant Bovey, CEO and Founder of MSTY, it's a "cross between a greeting card and Snapchat."
Sometimes simple words and images won't cut it-MSTY allows you to add that deeper level of emotion through the power of music. MSTY is a fun and exciting new way to message, whether you're happy, sad, celebrating, flirting or just chatting with friends, MSTY contains the perfect song to suit any mood.
So far the list of songs available includes chart-toppers like Carly Rae Jepsen, Taylor Swift, and One Direction. The app, available worldwide this week through iTunes and is free to download.
Among the pretty crowded messaging app market out there, does MSTY have a chance?