By asking Jill to be blogger of the week, Jerry and I've
decided to begin to highlight some of the leading bloggers from our sister sites, in
this case, The Customer Collective, a community of leading sales bloggers, and
about 4,000 or so other members, who are passionate about selling, and with apologies to Bismarck, "the art of the possible." These leading bloggers, like Brian Carroll,
Ardath Albee, Jonathan Farrington, Paul McCord, and Jill, are
elevating the whole discussion about what it is like to sell in a Web 2.0
world, where such ideas as "personal branding," "permission-based selling," and
"new marketing," are up-ending previous notions of how to find success with the complex
sale. Jill blogs at her own site, but is also one of the highest-rated bloggers on TheCustomerCollective, now nearly a year old, which is "enabling-sponsored" by Oracle CRM.
Jill is a tireless connector, blogger and entrepreneur. One and a half years ago she launched the Sales Shebang, a conference by, for and about women who sell, especially those who sell to large enterprises. ("Selling to Big Companies" is Jill's own brand and the title of her book, recently named by FORTUNE magazine as one of the eight books on sales that every salesperson should own.) The Shebang this year attracted men and women from all over, to focus not just on current sales strategies and best practices but to form a community, in the actual sense, of women who want to pass along their hard-fought wisdom to peers and to others just getting started.
There's a lot of dynamic energy flowing from White Bear Lake, Minnesota, with the kind of twinkle-in-her-eye optimism and humor that makes Jill's posts so fun to read and reminds one, inevitably, of Frances in the oscar-winning Coen brothers' film, Fargo. Jill has ambitious plans to expand the Shebang franchise to a wider audience of sales experts and women who sell. Her signature brand of selling defies the conventional wisdom and stresses tailoring the art of the sale to your personal style... and she has an acute understanding of how to bring that message to many fans across a variety of platforms, aided in no small part by her 25-year old daughter, Katie, who has taught her how to use social media. Mosey over to the The Customer Collective to check out her posts and comments, and a podcast with Jill that we recorded earlier this year ). Also feel free to connect with Jill directly on the site (search "people"), especially if you have ideas for her next book.