When it comes to adopting a social media strategy, a lot of us make assumptions about our members based on their age, industry, previous behavior in our web spaces and more. But how do you know that your assumptions are correct? Can you benchmark your behavior against average web users?

Yes! And you really should.

Here at ASAE & The Center's Annual Meeting in San Diego, I've been picking the brains of two association pros--Andy Steggles of RIMS and Frank Fortin of MMS--who are working with Forrester to research the social technographics of their members. Membership organizations have unique challenges, so the fact that these two groups are testing the waters with the help of a research firm like Forrester, is significant. They're certainly paving the way for the rest of us. And today, I got to take a look at Frank's findings from the research results. His assumptions were challenged (and he's up to the challenge!)

By the way, read Groundswell. It's good. You'll like it.