After rolling out Salary Insights on all on-platform job listings (in selected regions) last year, LinkedIn is now adding to its wage information, with new notifiers to highlight open positions where you could boost your earnings, and the expansion of Salary Insights to even more regions.
First off, on wage insights - as explained by LinkedIn:
"Now, when you’re searching for jobs on LinkedIn in the U.S., UK and Canada, we’ll show you personalized insights about jobs where you could make more money on the job card and within the job listing."
So if the advertised position is likely to offer you more money than your current role, you'll know straight away.
How does LinkedIn know what you earn, and what the advertised position pays? It doesn't, at least not exactly.
In some cases, the advertiser will have included relevant wage information, and the user may have entered their wage data as part of LinkedIn's Salary tool (note: LinkedIn doesn't store your personal salary info, but it uses it to note wage averages). But for the most part, LinkedIn uses estimates based on LinkedIn Salary info related to each location, position, job title, etc. That means that it's not exact, but the listing is designed to give users a better understanding of their personal worth, and a better baseline from which to negotiate the pay which they believe they deserve.
Accompanying this, LinkedIn has also announced that LinkedIn Salary, which has thus far only been available in the US, UK and Canada, is now also being expanded to India, Germany, Ireland, Australia, France, The Netherlands, Spain and Mexico, which will mean a lot more users will now be able to log onto LinkedIn Salary and get insights into what they should be earning, based on region-specific data.
While it's not a perfect system, LinkedIn's salary insights once again showcase the vast capacity of LinkedIn's data insights, an unmatched collection of professional and career data points that can be used in all kinds of helpful ways. Under the ownership of Microsoft, LinkedIn is slowly starting to explore more such opportunities, and as it does, it moves closer to becoming the essential career platform, further solidifying its market leadership.