That's not all it did, either. LinkedIn admitted to previously having "broad rights" to use its users' content as it saw fit. However, this recent TOS update relinquished those rights back to its users. In other words, you own the content you publish on the social network. Even though it previously had broad rights, it claims to have never exercised them because it didn't seem like a "members first" thing to do.
Below are the TOS highlights that LinkedIn wishes to communicate.
- You own your content that you post on our services. You always have, and that hasn't changed.
- If you delete anything from our services, our rights to it will end. But we obviously can't control what others do with content you shared before you delete it. For example, before you delete a presentation, one of your connections may have cut and pasted it to a blog post they've authored.
- We don't have exclusive rights to your content. It's yours, so you're free to repost your content on other services on the terms of your choice - like one of the Creative Commons licenses.
- We don't license or sell your content to third-parties (like advertisers, publishers, and websites) to show to anyone else without your express permission.
- We won't alter the intent of your content. But we may need to translate it, adjust the formatting, and make other technical changes to show it properly on our services.
If LinkedIn desires to use any of its members' content for marketing or advertising they'll ask for permission first. Not just on LinkedIn either. This policy extends to SlideShare and Pulse, too.
The above changes represent a stark contrast to many of the other social media networks used today. In fact, LinkedIn should be applauded for executing what most privacy advocates want Facebook and other networks to do. It is certainly one of the first companies to do this, but let's hope it's not the last.
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