If you want to do business with rapidly growing small & medium-sized businesses (SMBs), you'll find them on LinkedIn. According to Warrillow & Co., a consultancy that helps big companies reach the SMB market, a whopping 67% of these high-growth firms are more than 4 times as likely to be registered members.
Why would this be important for you? Here's what they say:
Warrillow research shows that SMBs with more than 10% annual growth comprise just 15% of the market, yet account for 60% of spending on a core group of high-value products and services, including business credit cards, lines of credit, hardware, software, telecommunications and office management supplies/services.
Since high-growth small businesses are 4 times as likely to be registered on LinkedIn, enterprises have an unprecedented opportunity to intercept a large segment of small business owners with the propensity to spend more - and more often. What's more, LinkedIn company profiles (numbering more than 100,000 in the small business segment) offer a more in-depth business overview that helps you truly understand the people behind the business: who they are, what drives them and how to reach them.
If you're interested in learning more about selling to the SMB market, Warrillow offers weekly webinars on this topic.
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