With Facebook putting the squeeze on organic reach yet again, many businesses are looking for alternatives to help them soften the blow of potential traffic losses. One of those platforms getting a second look is LinkedIn - the professional social network recently reported that comments, likes and shares are up more than 60% year-on-year, as it looks to boost content exposure and generate more engagement within the app.
But its not just LinkedIn's content that's seen a boost - LinkedIn's also been working to increase the effectiveness of its ad products, offering new tools and options to better connect businesses through the use of the company's unmatched professional data set. While the platform may not have the scale of Facebook, what LinkedIn does have specific data on career progression and business connection, and through that, LinkedIn's able to offer some innovative, intelligent targeting and reach solutions you simply can't get anywhere else.
And if you're considering getting into LinkedIn advertising, it's definitely worth checking out the platform's latest guide - LinkedIn has this week released a new version of it's LinkedIn 'Secret Sauce' eBook, which looks at how LinkedIn themselves have used the platform's various ad options to best effect. The new guide - available here - provides an in-depth look at the tricks and tactics they've found most effective, and LinkedIn's also provided a summary of those tips in the below infographic.
Some valuable information for LinkedIn advertisers.