The International Association of Business Communicators is meeting at the Hilton in New York and is having record-breaking attendance. Social Media Today is a sponsor and we've had a lot of interest at the booth, including some SMT members (we love you!) Angelo Fernando, one of our leading bloggers who hails from Arizona, just dropped by. Every third person I've met is Canadian, and they all want to meet Maggie Fox.
I joined Edelman SVP Steve Rubel's presentation where the room was bursting at the seams. Good overview of where we are with digital media, and he promotes the idea that with the "attention crash" attendant upon the explosion of blogs and other forms of communication there will be an increasing need and role for digital "curators." These are people who "can separate art from junk," and who might hail from traditional media, groups of passionate individuals and from brands (are people "brands?") as well. I questioned this strategy ... how can brands be a credible source of information? Not to mention that brands are not strictly speaking, "people," but Steve defended his position without naming examples.
A nice bon mot: Google has "become the operating system for marketing," and interestingly, was just named by Ad Age the most trusted site in America.